Why a Total Resource Campaign?

• Financial resources
• Effective programs
• Leadership/volunteer development
• Grassroot public relations
• Staff development

    A Total Resource Campaign develops funding for your programs and staffing by marketing your events, publications, programs, and electronic media to your members and community with sponsorship opportunities. “Oh, I already do that,” you may say, or “my staff sells our sponsorships.” Experience illustrates that volunteers can sell more sponsorships for a higher value than staff. Why? Dozens of volunteers have more contacts and competitively market the sponsorships for a higher price. Effective use of volunteers means more money to your bottom line.

    Substantive programs are a key component for every organization. Each program’s sponsorship potential is highlighted during a few weeks of volunteer effort. Your member’s choose which programming earns their support for the coming year.

    A Total Resource Campaign also adds significant opportunities for leadership development. Volunteers are available when we find substantive and exciting work for them to do. The Total Resource Campaign develops a new level of volunteers that often grow into leaders for organization activity. This is a chance to throw a wider net of volunteer involvement.

    A Total Resource Campaign trains staff to think in entrepreneurial and profitable concepts. After a couple of years of recruiting volunteers to market your products and sponsorships, staff becomes more attuned to the marketability of ideas and programming.

    Public awareness of your organization’s activity and the impact on the community reaches new heights in a Total Resource Campaign. Members respond to the volunteer’s enthusiasm more strongly than any announcements we can send.

Now for the first time a software tool that makes this formerly complex yet valuable program easy!